Zomato and Swiggy Finalize Customer Data Sharing with Restaurants

India’s food-tech industry is undergoing a landmark transformation as Zomato and Swiggy introduce a new consent-driven customer data sharing framework with restaurants.

This decision represents a major shift in how the country’s leading food aggregators operate, addressing long-standing demands from the restaurant community for greater transparency and access to customer insights.

For years, restaurants have relied heavily on third-party platforms for orders but lacked access to critical customer information.

This limited their ability to build long-term relationships with diners and weakened their control over loyalty building.

The new policy is set to change that balance significantly.

Swiggy Customer Data Policy and Alignment with Zomato

Swiggy is expected to adopt a similar customer data policy, mirroring Zomato’s structure. Both companies aim to create a system that benefits restaurants without compromising customer trust.

The initiative focuses on providing select data points to restaurant partners—strictly based on customer opt-in.

Restaurant Data Access India: What Restaurants Will Receive

Under this model, restaurants may receive certain details such as:

• Customer phone number (only if the user agrees)

• Order history and frequency

• Food preferences and past selections

• Behavioral patterns like peak ordering hours

This information enables restaurants to personalize service, design better loyalty plans, and deliver targeted promotions that resonate with customers.

Food Delivery Platforms India: Why This Decision Matters

The shift highlights the evolution of food delivery platforms in India. Initially, aggregators held exclusive ownership of customer data, giving them leverage in the market.

However, increased competition, rising restaurant grievances, and the push for transparency have prompted platforms to rethink their approach.

The decision benefits all stakeholders:

• Restaurants gain direct insights into customer behavior.

• Customers gain more personalized experiences.

• Platforms strengthen relationships with their partners.

This balanced ecosystem can lead to healthier business growth across the industry.

Customer Consent Data Sharing: The Heart of the Policy

Consent remains the core principle. Customers will choose whether their information is shared, ensuring transparency and control.

Users can opt-in or opt-out easily, meaning no data will be transferred without explicit permission.

This empowers customers to decide how their information is used and ensures that privacy remains protected.

Zomato Swiggy News: The Impact on Restaurants

Restaurants have long argued that customer data is essential for understanding purchase trends and improving service quality.

This change will finally provide them with the tools they need to compete more effectively.

Restaurant owners will be able to:

• Build targeted marketing campaigns based on ordering behavior

• Reach out to repeat customers directly

• Offer customized deals and loyalty rewards

• Improve product offerings by studying customer preferences

For cloud kitchens and small independent outlets, this is especially significant.

These businesses rely heavily on online orders and have limited means to connect with customers beyond delivery apps.

Access to data will give them the ability to foster long-term customer relationships.

Restaurant Marketing Data: Unlocking New Strategies

With access to valuable marketing data, restaurants can redesign their sales funnels and communication strategies.

They can now use WhatsApp, SMS, or email campaigns to retain and reward loyal customers—something previously restricted by lack of information.

It also allows restaurants to track customer satisfaction, identify high-value buyers, and improve their offerings accordingly.

Customer Privacy India: Concerns and Safeguards

While the decision offers many advantages, customer privacy remains a significant concern.

As data sharing becomes more common, ensuring responsible use is critical.

Platforms and restaurants will need to maintain strong security measures to prevent misuse.

Key safeguards required include:

• Clear consent processes

• Data encryption

• Limits on marketing frequency

• Easy opt-out options

• Strict accountability for misuse

India’s growing focus on digital privacy means that these measures will be continuously monitored.

Indian Food Delivery Industry: What the Future Looks Like

This policy marks a new chapter for India’s food delivery ecosystem. The future is likely to see:

• More personalized dining and ordering experiences

• Improved restaurant-business independence

• Evolving aggregator business models

• Stronger collaboration between platforms and partners

If implemented responsibly, the decision could reshape food-tech in India and set a precedent for other digital platforms.

Conclusion

The introduction of consent-based customer data sharing by Zomato and Swiggy represents one of the biggest policy shifts in India’s food delivery industry.

By empowering restaurants with insights while preserving customer privacy, this move promises a more balanced, transparent, and customer-centric future for the entire ecosystem.