MoEngage Secures $100M Boost to Expand AI Marketing and North American Reach

Introduction: A Major Step Toward Global AI-Led Marketing Expansion

MoEngage, a leading customer engagement and retention platform, has announced a $100 million funding round aimed at accelerating its AI-driven marketing innovations and expanding its presence across North America.

This fresh infusion of capital marks one of the most significant investments in the MarTech space of 2025, reinforcing MoEngage’s position as a key player in helping brands deliver personalized, data-driven customer experiences at scale.

The Vision: AI-Powered, Personalized Marketing at Global Scale

Founded in 2014, MoEngage has built a reputation for helping consumer brands unify their marketing across channels — from email and push notifications to in-app messages and WhatsApp.

With this new round of funding, the company plans to amplify its AI and predictive analytics capabilities, allowing businesses to understand customer behavior in real-time and take action with higher precision.

The investment will also support the development of autonomous marketing workflows — tools that enable marketers to automatically segment audiences, optimize timing, and predict next-best actions using generative AI models.

“Our goal is to enable every marketer to make smarter, faster, and more human decisions with AI,” said MoEngage CEO and co-founder Raviteja Dodda.

“This funding empowers us to double down on AI innovation while expanding our global footprint.”

Funding Details and Strategic Investors

The $100 million raise reportedly includes a mix of equity and strategic growth capital from a consortium of investors including current backers and new strategic partners in the U.S. market.

The funding comes at a time when MoEngage’s revenue and enterprise customer base have more than doubled year-over-year, driven by rapid adoption of AI-powered customer engagement tools.

The fresh capital will be used to:

• Expand sales and marketing operations in North America and Europe

• Invest in GenAI-powered product innovation

• Strengthen data security and compliance infrastructure for enterprise clients

• Accelerate partner ecosystem growth, including alliances with Salesforce, AWS, and Adobe Experience Cloud

Rising Demand for AI in Customer Engagement

The global marketing technology sector is undergoing a fundamental transformation as AI becomes central to campaign execution, audience segmentation, and personalization.

According to analysts, the AI marketing industry is projected to exceed $107 billion by 2028, with brands shifting budgets toward automation platforms like MoEngage that promise better ROI and reduced manual work.

MoEngage’s AI suite — including Sherpa AI, its proprietary prediction engine — helps brands such as Disney+ Hotstar, Flipkart, Ally Financial, and McAfee deliver contextually relevant messages, increasing engagement and conversion rates.

Focus on North America: The Growth Frontier

While MoEngage already boasts a strong presence in Asia-Pacific and EMEA, the new funding will primarily fuel its North American expansion, a region where demand for AI-driven marketing automation is at an all-time high.

The company plans to open new offices in New York and Toronto, and hire across sales, data science, and customer success teams to support enterprise clients.

This strategic move positions MoEngage to compete more directly with global players like Braze, Iterable, and Salesforce Marketing Cloud.

Sustainability, Data Ethics, and Future Roadmap

Beyond business growth, MoEngage aims to set new benchmarks for ethical AI marketing, focusing on transparency in data usage, bias reduction in algorithms, and user privacy protection.

Future product releases are expected to feature explainable AI dashboards, enabling marketers to understand how AI models make campaign decisions.

In addition, MoEngage is expanding its AI Labs initiative, a program that brings together data scientists and marketing leaders to co-create next-generation solutions in customer engagement and behavioral intelligence.

Conclusion: MoEngage’s Leap Into the AI-Driven Future of Marketing

MoEngage’s $100 million funding round represents more than just financial growth — it’s a strategic leap toward redefining how global brands interact with customers in the age of AI.

By investing in predictive intelligence, automation, and regional expansion, the company is well-positioned to lead the next wave of AI-powered customer engagement — where marketing becomes not just personalized, but truly predictive.