AI-first SaaS firms are discovering that keeping customers engaged is now a bigger growth hurdle than acquiring them, with companies turning to AI-driven retention strategies to reduce churn and boost loyalty.

Once launched as a mental wellness app, Meta-backed Hupo has reinvented itself as an AI-driven sales coaching platform for regulated industries. By delivering real-time, contextual guidance inside sales conversations, the startup has found product-market fit, enterprise traction, and a clear path to scale.

With AI tools flooding the market, organisations face a critical choice: adopt fast, plug-and-play SaaS AI accelerators or invest in governed, enterprise-grade AI systems. This piece breaks down the trade-offs, use cases, and governance considerations that matter most.

Once a mental wellness startup, Meta-backed Hupo has successfully reinvented itself as an AI-first sales coaching SaaS platform. By focusing on real-time, contextual coaching for regulated industries like banking and insurance, the company has unlocked strong enterprise traction and scalable growth.